Super Bowl 2010

I'm calling it. This year's Super Bowl will go down in history as the LAST when advertisers thought they could get away with anti-women, male-oriented ads.

Look, I know sports is still typically a "dude" thing. But the Super Bowl isn't just about sports. It's an event. For many families and friend groups, it's a time to gather, hang out and snack on chicken wings and nachos. That's why studies are now showing that 40 percent of Super Bowl viewers are women!

So when a company uses the millions of dollars they budgeted for the Super Bowl to create an ad aimed at men — specifically, men who want to feel macho and better than women — they are not reaching the majority of the audience. Forty percent of those viewers are going to feel personally annoyed/offended/left out of their advertising, and at least 20 percent are going to see through the anti-women tactics enough to decide they don't want to associate themselves with that ad.

So here's to 2011, the year when the cultural shift catches up with advertising. Honestly, making ads that don't piss off half the population is just good business sense.

And here are some of the ads that annoyed me most:
Dodge
Snickers